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Saturday, December 19, 2009
Saturday, May 23, 2009
21 Essential SEO Tips & Techniques
Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics.
This article is the second in a two-part SEO checklist specifically for small business owners and webmasters. Last week, I shared 20 “don’ts.” Naturally, this week addresses the “Do’s”—things to make sure you include whether you’re hiring an SEO company or doing it yourself.
Small Business SEO Checklist: The Do’s
1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read. Aaron Wall’s SEO Book, Jennifer Laycock’s Small Business Guide to Search Engine Marketing, and Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.
5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.
6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.
8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
10. Open up a PPC account. Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.
11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.
12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.
14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.
15. Build links intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.
16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.
18. Use social media marketing wisely. If your small business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.
19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.
20. Take advantage of the tools the search engines give you. Sign up for Google’s webmaster Central and Yahoo’s Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.
21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.
Just like last week, this list could continue well beyond these 21 “DOs.” Your additions are welcome in the comments.
With this checklist and last week’s list of “Don’ts,” you should be able to develop a good plan of attack for your SEO efforts for your small business.
55 Quick SEO Tips Even Your Mother Would Love
Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.
1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
11. Check for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem - you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
22. When optimizing your blog posts, optimize your post title tag independently from your blog title.
23. The bottom line in SEO is Text, Links, Popularity and Reputation.
24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.
26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.
27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.
28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.
29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.
30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.
31. Give them something to talk about. Linkbaiting is simply good content.
32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.
35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.
36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!
37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.
38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.
39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.
40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.
41. There are two ways to NOT see Google’s Personalized Search results:
(1) Log out of Google
(2) Append &pws=0 to the end of your search URL in the search bar
42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.
43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.
44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.
45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.
46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.
47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.
48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.
49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.
51. Add viral components to your web site or blog - reviews, sharing functions, ratings, visitor comments, etc.
52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.
53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.
54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.
55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.
Tuesday, May 12, 2009
The Role of Articles in SEO – Achieving Top Rankings in Weeks
You have employed every trick in the SEO handbook but that first page ranking in the search engines has been eluding you. You are about to give up. But before you do, perhaps you may wish to consider taking up article marketing.
First of all, what exactly is article marketing? Article marketing is the process of writing and submitting original content to article directories. This is not a new concept. For years, marketers have been publishing content in newsletters, magazines, and other publications to gain exposure for their businesses.
The process starts by submitting an article to an editor. If the content is suitable, the editor publishes the article, and the marketer gets some exposure. The process is then repeated with as many publications as possible. In theory, if each publication brings just one customer, then a hundred publications may bring a hundred customers. A hundred customers may just be what a new start-up is looking for.
On the Internet, the results can be astonishing. There are literally thousands of article directories on the Internet. With each article you submit, you are allowed to include two to three text links in the author resource box. Do note that most directories won’t allow you to include links in your article body. So keep them to your author signature.
Every time an article directory publishes an article, the website will experience an immediate surge in traffic. This traffic comes from the subscribed readers. After that, the surge dies down a little. The marketer now waits for the search engines to index and rank the articles. Once the article ranks in the search engines, the marketer will receive a constant stream of traffic from the indexed articles.
In addition, the links in the articles will also give the search rankings of the website a much needed boost. When someone writes and submits articles, the wheels of SEO has already started to turn, whether the marketer is aware of it or not. Each published article carries at least two links, pointing back to the author website. In other words, the author website gets high quality back links from well established authority sites whenever an article is approved for publication. But to achieve high rankings in the search results, you need to execute article marketing in the correct manner.
How to prepare your articles for submission.
Article submission can take up a lot of time. So you want to be sure that you get the highest rate of approval from the editors. Here is what you should do to ensure that you get most of your articles approved.
Appropriate word count – Articles should ideally be 500 words and above. You can write whatever you want. But bear in mind that the editors are looking for valuable content that their readers will enjoy reading. So your articles should not be self promotional. All promotional materials should be included in the author resource box, which will appear at the end of the article.
Proper formatting – The article does not have to be perfect. But it has to be legible, and relatively free of grammatical errors. The style of writing is not that important. Most styles will be accepted. Use the hard return to separate paragraphs, and do not include any HTML. Not all article directories accept HTML tags in the article body. As long as the article is of decent quality, it should be approved.
Include target keywords in article title – Your target keywords should be include in the article title. This will increase the chances of your articles rising to the top in the search results. Having keywords in the article title is also part of SEO. When performing SEO, you want the search engines to find relevant content that link to your sites. Having your target keywords in the title is one way of letting the search bots know that the content in the article is related to what you have to offer in your website.
Write a catchy title and interesting summary – The title is very important because if it cannot capture the attention of your reader, you have just lost a potential visitor. Your title should be speaking directly to your target audience. The article summary should also be clear and concise. Don?t beat around the bush. You can elaborate further in the article body. For the summary, use short and powerful sentences.
Delivering the promise of your article title – Make sure that you stay on topic and deliver the promise in the article title. For example, if your article is about link building, then make sure you share some methods on how to build one way back links quickly. Don’t stray and write about your pet and then forget to go back to your main topic.
Using anchor texts in links – Anchor texts are the words that are in between a set of HTML link tags. Before going into article marketing, you should already have a set of keywords to target. Use these keywords not just in your article title, but also as your anchor texts. For instance, if you are targeting the keywords “Search Engine Optimization”, use these words in your links. Don’t use words like “click here” or any other generic term.
Once you have the above in place, you can start submitting the articles to the article directories.
How to submit articles quickly and easily.
Before you start submitting the articles, you must first get a list of article directories. Your list should contain at least 200 article directories. Choose directories that have been around for years, and have high page rank.
The article submission process can be grueling if you don’t have the right tools to help you. As a business owner, you shouldn’t be doing such manual tasks yourself. You have more important things to do, like developing products, marketing, and so on. The process shouldn’t be consuming too much of your valuable time. Here are some quick suggestions.
Use a free form filling tool to help you – There are tools available for download, such as RoboForm that will help you fill up the forms at the article directories. Once you set this up, it’s just clicking and submitting. That will save you from having to copy and paste the article into each and every submission form. A great way to submit articles if you are on a shoe string budget.
Invest in article submission software – There are special software in the market that will help you submit your articles either on a semi-automated basis, or on a fully automated basis. If it’s a fully automated process, you don’t have to be actively involved. You will, however, have to let the software complete the submission process before shutting it down.
Outsource article submission – You can hire someone else to submit the articles for you. This can be a dedicated person that you work with, or it can be a professional service provider. The difference between this option, and that of using software, is that you don’t have to monitor the submissions. Simply place an order, and you can switch off your computer and go work on other stuff.
Article marketing, when done right, can bring short, mid and long term traffic. The short term traffic comes from the current readership base of the article directories. The mid to long term traffic comes from the search engines and the articles. As articles remain online indefinitely on the Internet, they remain as traffic baits and help to attract more visitors to your websites.
If you have done your keyword research, and heed the advice given above, your site could achieve top rankings in the search engines within weeks.
About the author
Saturday, April 25, 2009
Wordpress SEO
Wordpress SEO
Now, why is everyone turning to wordpress? You hear about Wordpress every now and then. We don’t know what happened, but suddenly, everyone is turning to blogging and blog means wordpress to many. Corporates, Individuals, Medium companies, Services…everyone is turning to wordpress these days.
Why Wordpress and SEO?
Wordpress is a powerful blogging platform. And search engines like Google love wordpress. And if you have passed your fifth grade, then you probably are a wordpress guru.
Yes, ease of use and versatility is the main reason why everyone’s embracing Wordpress. And surely, Google loves Wordpress (blogs for that matter.)
So now you have a great product to market, a great service to offer, and you know that the world is your target, so where do you begin with?
Two things. Wordpress and SEO. With a powerful blogging platform like Wordpress, and an even more powerful factor called SEO, there’s no stopping you. You can start selling to anyone in the world and market you website to the right audience.
SEO for Wordpress?
Search Engine Optimization, as you might already know, is the technique that will help you get more visibility and exposure online on the various channels through your website.
With SEO, your world is your audience.
Gone are the days when you created a webpage and waited for days to get it indexed on Google and the world to know you. With the power of SEO, you can pretty much let the world know your opinion in just a matter of hours or minutes.
If you have a wordpress website, how easy is it to get on Google?
Interesting question. Now, with all the power of Wordpress, it’s very easy for you to assume that all you need to do is just go blogging, and take the world in your hands.
Not really.
If you have a wordpress blog set up, it may be easier for you to come up to the top results on Google, but if you don’t approach it scientifically, with the metrics in place, then don’t even think of ranking on the tenth page of Google.
So what does it take to rank high on Google?
Wordpress + SEO + Brilliant Content added with some little hardwork can work wonders! And in fact, that’s all it takes to get high ranks on Google.
SEO for Wordpress
SEO for wordpress isn’t rocket science. It is in fact different from other SEO strategies that it may seem confusing. But if you try and learn it, it’s easy.
Well, if you want to study a few things, check out some of the articles I’ve written.
- Latest SEO for Wordpress guide
- SEO Tweaks for your Wordpress blog
- SEO Plugins for Wordpress to rank high
Also, check out this SEO category.
So, how can I use Wordpress to SEO my way up to top ranks in Google?
Well, honestly, there are no formulas about it. It all depends on the nature of your website, your content, your strategy and your time frame.
Wordpress has a set of features that will help you as SEO tools. Of course, Wordpress is by default, SEO friendly, but there are a few things that you need to take care of.
Categories, Tags, Sitemaps, Page Titles, Meta Information, Duplicate content, Homepage stuffing, Pages, Site structure, Plugins, it all ends up in designing a well rounded strategy. And when you dive into details, Wordpress gives you more options and configurations that you can get confused.
Of course, leaving things to an expert is the easiest way to go about. But also keep in mind that, there are a few things an SEO can’t do but is upto you. An SEO can give you the best Wordpress platform with the best SEO friendly design and track your SEO metrics to design content that will help you reach top of Google. But again, it all depends on what you are about and what you want to rank for.
But comparing with other blogging platforms, Wordpress is the best one available today, it is SEO friendly, is configurable to reach epitome of SEO success and can even be developed into a CMS. I don’t think there’s any other platform available today like Wordpress that possess this potential.
Top 25 SEO Myths
1. Using Robots.txt is the safest way to keep a page/site from being crawled.
Actually not. Even if you blocked a page through the “disallow” tag on robots.txt, Google might still crawl it following an external incoming link. The safest way to block out a page from being crawled 100% is to add a password secure login to that page. Bots won’t get past it.
2. The meta description displayed on the SERPs is always the few lines of text you specify.
No. Google’s algorithm has updated lately which will pick up matching lines/phrases from the page content to the search query and display selective parts of the content on the SERPs snippets. Particularly relevant for longer search queries.
3. Changing the crawl rate settings in Webmasters tools console will change the Google crawl rate once and for all.
Apparently not. Google will also check your posting/publishing frequency and set an appropriate crawling frequency based on it, despite your manual setting.
4. Adding a plugin like the AllinOneSEO puts your blog into auto SEO mode.
I wish if it did. In fact, a plugin will take care of the most important parts, but sometimes they do harm more than good. Like the auto generate meta description feature of All in One SEO, can create more duplicate entries in certain themes, if you set it to auto generate. Its always best to do it all manually, while leaving certain parts for the plugins.
5. Following a 4% Keyword density will help in optimizing the content.
Search Engines are clever enough to detect any particular patterns in the site content. While its best not to follow any predictable pattern, using them cleverly can give you results. Keyword Density is no longer a metric SE’s count, so get over it. Rather focus o relevancy factor.
6. Linking to authority websites will help your reputation.
Well, if it did, then I guess everyone would start doing the same and it would not make any difference. While linking to authority websites is a healthy habit, they don’t give you any added advantage.
7. A higher Page Rank means better chances of ranking.
Repeated this several times already. Page Rank has no direct association with your SERPs ranks, however getting a higher Page Rank means a lot of quality work and authority.
8. Adding H1 tags to keywords directly help in SEO.
Header tags used in the content definitely supports SEO, but they are no stand alone factors that will directly give you any push.
9. Submitting to search engines is the only way to get indexed.
No. Getting a relevant link from other sites is the better way to get indexed.
10. A flash page means bad SEO.
Not at all. Using flash will definitely give you less options for SEO compared to a content rich page, but that doesn’t mean bad SEO. You can focus on other SEO factors and get equally good if not better results.
11. Adding a WordPress blog will automatically fix your site’s SEO.
WordPress is a great tool. But just adding one to your site/replacing with it will not give you any edge. You have to use it wisely to get the results.
12. The more the internal links the better.
Technically true, but its not just about the numbers. You have to use the proper anchor texts and use relevant link placement to get the maximum benefits.
13. Dynamic URLs are bad for the site.
Not any more. Trimming them to a much understandable format is better and saves a lot of time, however the most commonly used and avoidable parameters are “known” to Google and there is no extra effort required to convert them to an SEO friendly format, especially when the content is optimized and SE friendly.
14. Sitelinks appear only for websites who have high PR.
Sitelinks are auto generated for websites with high traffic. There is nothing you can do control them except to block some of the links from appearing using WebMaster tools.
15. Adding keywords to meta tags gives you a direct push on the SERPs.
Meta Keywords help you in getting more clicks from the SERPs, by serving more like and ad copy. Stuffing them with keywords won’t help you at all. They have to be relevant, descriptive and attractive.
16. Using a meta nofollow header tag on the page will “block” the search engines from crawling the page.
No. The page could still be crawled if the bots follow an external link to that page. Nofollow meta tag is not the surest way of keeping the bots away.
17. Adding Canonical URL tag to a page will stop the bots from scanning that page.
Again, bots will scan the page first as they land on them. But they will ultimately “forward” all the queries to the original URL. There are chances of Google looking into the landed page however.
18. A deep directory structure is bad for SEO.
Not always. Deep directories are fine as long as they are well linked and connected. An endless loop of deep directory is not good however.
19. All external links should be nofollowed to protect your page rank.
Page Rank is determined based on who links to you and not always about whom you link to. There’s nothing to “preserve”.
20. Adding more keywords to the page title will always help you in seo.
It helps you make a spam of your site not SEO. In very less competitive spaces, it may give some immediate results, but you won’t see them sustain.
21. Bolding out keywords on the content helps.
Not always. Bolding out important phrases/words using strong tags are okay as long as they are done in a non-spammy way. It doesn’t mean that every time you add them, there is a chance of search engines picking them up.
22. SEO is a one month process. Do it and get it done !
SEO is not a quick fix. It requires regular check ups and updates. Nothing can be achieved in short term.
23. Nofollow incoming links from other sites are no good.
Technically, nofollow links are not followed. But Google has its own signals to find out whether a nofollow links from a high authority site is relevant or not. So nofollow from high authority sites are always good, at least they’ll fetch you some extra links from other sites. So I can’t say that they are useless.
24. Search Engine Positions are guaranteed.
As you might already know there is never a guarantee. But quality SEO can always assure you good results.
25. If you did all the ten things for SEO, there is no beating you and you’ll remain on the top forever.
Wish if it did. But if the nine others did extremely well as you, you’d again fall back. So its a continuous struggle and there is nothing permanent. So, what are the SEO myths that you think is popular among others. Would you like to add your own ?
Friday, April 24, 2009
Is SEO Expenditure an Expense or Asset? Or Does SEO Cost influence Profitability?
Your website is your intellectual real estate. Even though you bear annual variable cost of maintaining the site, the cost never can be labeled as expense. After finishing your site, Search Engine Optimization (SEO) and Pay Per Click (PPC) to market your site, are they incurring expense or adding value to your website? Let’s start with some definition:
Expense in terms of asset: The portion of the asset or capital given away as variable cost for specific utility that has no reusability and to get the same utility, you have to pay again. e.g. advertising cost.
Asset in terms of expenditure: The expenditure invested as fixed cost for specific utility that has reusability. So with the investment, you get the same utility for a certain period of time. Please note that all assets are perishable, except for real estates. e.g. your computer is an asset not expense, but if you rent it, then it is an expense.
Asset = Liability + Equity
i.e. Equity = Asset - Liability
in another analog, Profit = Capital – Expense
According to this formula, you can get more profit by decreasing expenditure or increasing capital. Remember that cost on capital is fixed in nature, but expense can be variable. Now, in terms of gaining profitability, how should the expenditure on Search Engine Optimization (SEO) be labeled? As “Capital” or “Expense”?
Investment in SEO an Expense or Asset?
PPC is somewhat a marketing expenditure. It is instantly perishable and each time you have to buy advertisement to get customers to your site. PPC is a variable cost. So, this affects the expense, not the asset.
But, SEO is not like that. Because, it is not intended for short term marketing. SEO has reusability and brings you customers even after the SEO is finished. SEO expenditure has no attribute to be labeled as variable cost.
So, SEO expense is a capital expenditure which increases your asset and should never be treated as expense, since it adds value (not cost) to your site.
Does SEO Cost Influence Profitability?
We have tried to convince some customers that SEO doesn't affect your profitability. Because, it becomes your asset. And asset is not expenditure that would negatively influence your profitability. The perishable behavior of SEO, may make it seem like expense. But, all assets are perishable. And we own a lot of short timed assets. So, if SEO expenditure is an asset, then you are increasing investment, not giving away money.
Sunday, April 19, 2009
Wednesday, March 4, 2009
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